We are pioneers in the tech-driven supply chain space for fresh produce

Supply Chain and Tech

Anstar Grocery is Kenya's largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology.

We connect producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations. Currently, our Supply Chain is equipped to move 1400 tonnes of perishables from farms to businesses, every day, in less than 12 hours.

  • The problem
    1. Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments.
    2. Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market.
    3. The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of food wastage.
  • Our Solution
    1. We eliminated intermediaries by taking control of the Supply Chain by using technology and analytics.
    2. We built reliable, cost-effective, and high-speed logistics and infrastructure to solve for ineffeciencies in the Supply Chain.
    3. One one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.

Growth and development

We work with
15000 farmers
We supply fresh
produce to
4000 retailers
We move 800 tonnes
of fresh produce a day,
in Kenya
We are operational in 6 major counties - Kiambu,
Nairobi, Machakos,
Meru, Embu,
and Kisii.
We source from 15000+
Kenyan Villages

The Road Ahead

Our vision is to build Kenya's most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner.

We are focused on making the Anstar Grocery innovation more accessible to the most fragmented parts of society. We intend to leverage our strengths and resources to innovate for new product categories and customer segments while solving complex supply chain problems.

How Anstar Grocery works

The future of Fresh Produce supply chain is Anstar Grocery

Join the revolution